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UK – ICE audited at 22,247

ICE Totally Gaming 2013, the first to be held at the event’s new home at ExCeL London, has had its attendance confirmed at 22,247 by the not for profit organisation BPA Worldwide. BPA verified the total registered attendance as well as demographic and geographic profiles of attendees.

Glenn J. Hansen, BPA Worldwide President, praised ICE Totally Gaming 2013 for voluntarily opening its records to independent certification and documentation of its data. He confirmed: “In addition to facilitating the buying and selling process of exhibit space, an event audit report provides exhibitors with assurance that their investment reaches target audiences for specific markets. It helps exhibitors to identify ways to maximize ROI and helps show organisers by documenting the quality of their attendees.”

Kate Chambers, Portfolio Director responsible for ICE commented: “The BPI audit confirms what a tremendous event ICE 2013 was. Despite the difficult trading conditions, ICE continues to grow, achieving year-on-year increases in attendance. All eyes are now on ICE 2014 and our focus is concentrated on delivering another world class international gaming event at ExCeL London.”

BPA has the largest membership of any media-auditing organisation in the world, spanning more than 30 countries conducting over 2,000 audits a year.